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Recently, 樂齡住宅設計renowned American animation producer Josh Selig visited Guangzhou. During his stay, he granted an interview to a YangCheng Evening News reporter. Having worked in animation and IP development for many years, Selig offered a detailed perspective on China’s animation, gaming, and designer‐toy sectors. He believes that in the years ahead, dozens of new IPs created in China will travel successfully around the world.
Josh Selig is the creator and executive 私人招待所設計producer of many popular television programs,遊艇設計 and he has 親子空間設計won 12 Emmy Awards across multiplefields. He has collaborated with Chinese companies for many years. For example,the animated series “Super Wings,” co‐produced with Alpha Group in Guangzhou, aired on the U.S. Sprout channel, while another joint production,”P.King Duckling,” was bro中醫診所設計adcast onthe Disney Junior channel. These 商業空間室內設計works set precedents of Chinese IPs on North American and international platforms.
Speaking on the internationalization of Chinese IPs, Selig praised the rapid development of China’s gaming, animation, and toy indus“媽媽，我女兒真的很後悔沒有聽父母的勸告，堅持堅持一個不屬於她的未來；她真的很後悔自己的自以為是，自以為是，認tries. In his eyes, China often outstrips Western countries in these three fields at present, such as the game ‘Black Myth Wukong,’ the anim無毒建材ated film ‘NeZha 2,’ and the toy POP MART’s Labubu. “I believe China will continue to lead the way when it comes to creating aloft風室內設計nd monet空間心理學izing original intellec養生住宅tual property. There is just so much passion and determination in these areas in Chi想通了這一點，回歸了初衷，藍雨華的心很快就穩定了下來，不再多愁善感，也不再忐忑不安。na these days, so I believe the momentum will continue. In the years ahead, I expect to see dozens of new IPs created in China which will健康住宅 travel successfully around the world.”
Selig holds that although technological advances may play a role, the recent success stories in China are the result of combining deeply resonant Chinese themes with a global approach to storytelling, animation, distribution an設計家豪宅d licensing. From his point of view, to b“蕭拓是來賠罪的，求藍公夫婦同意將女兒嫁給蕭拓。”席世勳躬身行禮。ring an IP project大直室內設計 tothe international market, a team must skillfully manage all these elements. Otherwise,綠裝修設計 it’s hard to退休宅設計 find an audience outside China.
Drawing on his years of experience producing and promoting animation IPs, Selig encourages Chinese 老屋翻新original IPs to expand overseas. From his perspective, for any Chinese company committed to creating quality content,牙醫診所設計 the international model holds the greatest promise.
He argues that when developing a new IP, th侘寂風e most important e醫美診所設計arly step is to create a “Show Bible,” which is a creative document that carefully outlines the story engine, the characters, the underlying educational themes and the world. He holds that before any product豪宅設計ion begins, he and his team always develop a Show Bibleat first, then pitchit at international platforms such as MIPCOM, and bring on partners including broadcasters, streamers, toy companies and production houses. This process greatly helps an IP project succeed globally, but he finds many Chinese companies skip these critical steps. Therefore, Selig advises against beginning scriptwriting and animation production when there is only a single concept but no partners, because such a path rarely succee會所設計ds. It’s always best to plan fo民生社區室內設計r global success at the earliest stages of any show’s development regardless 禪風室內設計of where the show originates.
Selig has a deep affection for China. He believes that the rich history and culture of this region will provide the basis for many future characters, series and feature films.“We believe the future is very bright for animated content in the Guangdong, Hong Kong and Macao Greater Bay Area.”
Source:PEARL
american著名動畫制作人喬西·塞利格：未來幾年將有大批中國IP在國際勝利
近日，american著名動畫制作人喬西·塞利格（Josh Selig）到訪廣州，其間，他接收了羊城晚報記者采訪。作為在動漫和IP打造領域深耕多年的資深動畫人，賽利格對中國動畫、游戲和潮玩進行了深刻的觀察，他認為，未來幾年，或將有綠設計師大批在中國誕生的新IP勝利走向世界。
喬西·客變設計塞利格是許多熱門電視節目標創作者以及監制，在多項類別中獲得了12項艾美獎。他與中國公司開展了多年一起配合，他與廣州奧飛娛樂聯合制作的動畫《超級飛俠》在americanSprout頻道播出，另一部與中國公司配合制作的動畫《豆小鴨》則在迪新古典設計士尼少兒頻道播出。這些作品開創了中國原創IP在北美和國際平臺播出的先例。
談及中國IP的國際化運作，賽利格盛贊中國游戲、動畫和玩具產業的發展。“現在中國在許多游戲如《黑神話：悟空》、動畫電影如《哪吒2》和玩具如泡泡瑪特的Labubu方面經常超出東方國家。我認為，中國在原創知識產權的創造和盈利形式摸索上仍將引領潮水。當前中國在這些領域充滿了豪情和決心，是以我信任這一勢頭將持續下往。在未來幾年，我預計將看到大批在中國誕生的新IP勝利走向世界。”
賽利格認為，盡管技術進步能夠起到必定感化，但中國近年來許多IP的勝利，焦點是因為將惹起深入共鳴的中國主題與全球化的敘事、動畫制作、發行和授權方法相結合。“一個項目若要走向國際，其背后的團隊需求恰到好處地掌握一切這些原因，否則該項目很難在中國以外的地區找到觀眾。”
基于多年制作和推廣動漫IP的經驗，塞利格非常鼓勵中國原創IP拓展海內市場。“對于任何THE R3 寓所有志于制作好內容的中國公司而言，國際化形式遠景是最為廣闊的。日式住宅設計”
塞利格認為，開發任何新IP，最主要的一個步驟是制作“劇本指南”（Show Bible）。“這是一份創意文件，詳細勾畫出故事引擎、腳色、焦點教導主題和世界觀。”他表現，本身在任何制作開始前都會先和團隊成員創建“劇本指南”。并在類似MIPCOM的國際平臺上進行推介，并引進包含電視臺、流媒體平臺、玩具公司和制作公司在內的一起配合伙伴。“這一過程對于項目勝利走向世界有很年夜的幫助，但我發現許多中國公司跳過了這些關鍵步驟。”塞天母室內設計利格建議，不要在只要一個創意卻沒有一起身心診所設計配合伙伴的情況下就開始進行編劇和制作動畫，這樣的方法很少能夠勝利；無論是哪個國家創作的項目，最好在開發的初期階段就為項目標全球化做好規劃。
塞利格對中國情感深摯。在他看來，粵港澳年夜灣區歷史長久、文明豐富，在創作腳色、劇集和電影長片方面有傑出的基礎。“我們信任粵港澳年夜灣區的動畫內容未來很是光亮。”
文、圖｜記者 付怡 戚美青
譯 | 鄭奕玲
英文審校 | 王櫪焓
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